What is Dogecoin?

Known for its fast, low-cost transactions, Dogecoin has evolved from a lighthearted Bitcoin fork into a widely adopted digital currency with growing merchant acceptance and real-world utility. On top of this, Dogecoin’s vibrant community drives social impact and financial accessibility, making it a movement that extends beyond crypto.

Dogecoin's key milestones over the years

Dogecoin milestones

Dogecoin is a crypto inspired by the viral "Doge" meme and features a Shiba Inu as its logo. Created in 2013, the playful crypto quickly gained a devoted community and has now grown into a widely adopted digital currency, gaining real-world utility, and is accepted by merchants worldwide. Dogecoin is the sixth-largest cryptocurrency, with a market cap of $46 billion at the end of 2024 - the same as General Motors.

Why invest in Dogecoin?

Dogecoin performance v Bitcoin

10-Year Performance of Dogecoin (DOGE) in Yellow vs. Bitcoin (BTC) in Black
DOGE's performance and staying power across multiple market cycles suggest it is not “just another one of those memecoins”. Over the past decade, Dogecoin has even outperformed Bitcoin, delivering over 133,000% in returns, nearly 1,000x Bitcoin's gains in the same period.

  • Dogecoin is internet culture: It is a symbol of a more productive, more efficient, more ambitious generation of entrepreneurs, creators, and investors. Dogecoin has become their social and physical currency.
  • Community-driven initiatives: Investing in Dogecoin means supporting a network built on the core principle of “Do Only Good Everyday.” This is one of the most engaged and influential communities in crypto, dedicated to charitable giving and social impact.
  • Global payments system: With fast transactions and ultra-low fees, Dogecoin has become a practical solution for everyday payments, with major brands like Tesla and AMC Theatres now accepting DOGE. Beyond merchant adoption, Dogecoin is actively expanding financial accessibility through technological innovation, breaking down barriers to global financial inclusion.
  • Onboarding New Users to Crypto: Dogecoin remains one of the most accessible and user-friendly entry points into crypto. Its grassroots origins, internet culture appeal, and low-cost transactions make it an ideal onboarding tool for new users.

Why invest in the 21Shares Dogecoin ETP? Your benefits at a glance

21Shares has exclusively partnered with the House of Doge to launch the only Dogecoin exchange-traded product (ETP), endorsed by the Dogecoin Foundation.
The 21Shares Dogecoin ETP offers investors a liquid way to integrate Dogecoin into their portfolios through their bank or broker and benefit from the diversifying characteristics of the world’s favorite community-driven asset.

100% Physically Backed
The DOGE ETP is 100% physically backed by the underlying DOGE and kept in cold storage by an institutional-grade custodian, offering greater protection than custody options available to individual investors.

Carbon Neutral
Since 2018, 21Shares has been fully carbon neutral. The commitment involves offsetting carbon footprint through green initiatives, like cleaner power generation, reforestation efforts, and coral reef protection, all geared towards safeguarding the planet for future generations.

21Shares Track Record
21Shares offers one of the world’s largest suites of cryptocurrency exchange-traded products, with 44 ETPs listed in 10+ exchanges, making cryptocurrency investing more accessible. In 2018, the company listed the world’s first physically backed crypto ETP and continues developing their product suite with industry-leading research and innovative products designed for institutional and retail investors around the globe.

21Shares Dogecoin ETP (DOGE) at a Glance

Product 21Shares Dogecoin ETP
Ticker DOGE
ISIN CH1431521033
Inception Date April 4, 2025
Management Fee (TER) 2.50%
Listing Avenues SIX Swiss Exchange
Assets under Management ($) $1'315'638.571


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Information about 21Shares

21Shares offers an extensive crypto product suite, including single-asset and index products, and is a recognized industry leader, having launched the world’s first physically backed crypto ETP over five years ago. As part of the 21.co Group, which manages around $10 billion in assets globally, 21Shares continues to expand its offerings, leveraging industry-leading research to make crypto investing more accessible to everyone.

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 1As of April 15th, 2025

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